A self-described “visual anthropologist” and social explorer,  27-year-old photographer Umair Jangda has created a  remarkable series of images based on a simple, sneakily powerful  concept: namely, that photographing Muslims of different ages and  backgrounds dressed in both contemporary clothes and in traditional  Islamic attire might well be one way to alter the perception of Islam in  the West.

“After a bit of a false start with this project,” Jangda told LIFE.com,  “I realized that, ironically, I needed to show the stereotype [of how  Muslims appear to Western eyes] in order to to battle that stereotype.

LIFE.com presents a selection of images from Jangda’s work-in-progress: The Muslim Behind Islam.

A self-described “visual anthropologist” and social explorer, 27-year-old photographer Umair Jangda has created a remarkable series of images based on a simple, sneakily powerful concept: namely, that photographing Muslims of different ages and backgrounds dressed in both contemporary clothes and in traditional Islamic attire might well be one way to alter the perception of Islam in the West.

“After a bit of a false start with this project,” Jangda told LIFE.com, “I realized that, ironically, I needed to show the stereotype [of how Muslims appear to Western eyes] in order to to battle that stereotype.

LIFE.com presents a selection of images from Jangda’s work-in-progress: The Muslim Behind Islam.

Notes

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