“The Marlboro Man”: Leonard McCombe, 1949
Leonard McCombe’s portrait of Clarence Hailey Long, the 39-year-old foreman of the JA ranch in the Texas Panhandle, so completely embodied the rugged, romantic spirit of the West, that advertising giant Leo Burnett used it as the model for a long-running and highly successful ad campaign: the Marlboro Man.
(see more iconic LIFE photos here)
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“The Marlboro Man”: Leonard McCombe, 1949
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I was raised not 100 miles from...JA and learned many lessons from Cowboys. The Cowboy...
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Good bye cigs, 2012 resolu*
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